Weddings are an exciting but stressful occasion. As a wedding coordinator, it’s your job to make the process as enjoyable and painless as possible for your client. Yard signs can be a very helpful tool for achieving this task. Here are some great ways to use yard signs to make your business the “total package” for your clients.
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- Identify Office-In order for you to gain new clients, they need to 1) know that your business exists and 2) be able to find your office easily. Place attractive lawn signs in front of your office that state the name of your business as well as your important contact information. Direct customers inside and let them know some of the services that you offer. This is your first impression with your client, so make sure to look professional.
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- Identify Wedding Event-Another important sign you’ll need to have is one at the entrance to your client’s wedding venue. This should show the names of the couple and possibly the times of the ceremony. welkomstbord bruiloft By welcoming your guests with an elegantly-designed lawn sign, you’re letting them know they’re in the right place (and also letting other people in the area know that there’s a special event going on).
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- Direct Wedding Guests-Place signs throughout the venue letting guests know where to park, where to sit, where to place gifts, etc. The clearer this information is up-front, the smoother the wedding will go and the less the bride will know about it! You have more-important things to deal with than answering countless questions about where the restrooms are, so use yard signs to your advantage. In many cases you may be able to reuse them for multiple weddings.
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- Reserved Parking/Seating-Make sure any reserved space is clearly-marked with some sort of custom sign. This applies to both reserved parking (for the bride-and-groom’s vehicle, disabled family members, etc.), and reserved seating (family, wedding party, etc.). Again, by clearly-defining where all of the guests should go, you’re smoothing out the process and reducing the amount of confusion that could arise.
- Welcome Home Couple-Go above-and-beyond with your service by placing a Welcome Home yard sign in the new couple’s yard when they return from their honeymoon. This is a kind gesture that leaves positive lasting impression with your client. When it comes time for a referral, they’ll remember that you did a little something extra.
Your clients are constantly-changing, so over time you’ll have perfected the wedding yard sign process. Luckily, yard signs are reasonably-priced, so you can order them for every wedding you plan. If necessary, factor the price into your hiring fee. The benefits of using signage during the weddings will more-than pay for the price in ordering them.
Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.